The global men skin care products market size was valued at USD 16 billion in 2023 and is expected to grow around USD 29.61 billion by 2033, rising at a CAGR of 6.40% from 2024 to 2033.
Key Takeaways
- Europe contributed more than 32% of market share in 2023.
- Asia-Pacific is observed to witness the fastest expansion during the forecast period of 2024 to 2033.
- By type, the synthetic segment held the dominating share of the market in 2023.
- By product, the cream & moisturizers segment dominated the men skin care products market in 2023.
- By age group, the 19 to 35 segment dominated the market in 2023.
- By distribution channel, the supermarket & hypermarket segment held the largest share of the market in 2023.
- By distribution channel, the e-commerce segment is expected to expand at the fastest rate during the forecast period.
The Men’s Skin Care Products market has witnessed significant growth in recent years, reflecting an evolving trend in male grooming and self-care. Traditionally dominated by women’s beauty products, this market has experienced a paradigm shift as more men are embracing skincare routines. The demand for specialized products tailored to men’s unique skin needs has driven the expansion of this market, with a wide array of offerings ranging from cleansers and moisturizers to serums and grooming essentials.
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Growth Factors
Several factors contribute to the growth of the Men’s Skin Care Products market. Changing societal norms and an increased emphasis on personal grooming have led to a growing acceptance of skincare among men. Additionally, rising awareness regarding the importance of maintaining healthy skin, coupled with the influence of social media and celebrity endorsements, has propelled the market forward. The industry’s response to specific skin concerns faced by men, such as shaving irritation and aging, has further fueled growth.
Men Skin Care Products Market Scope
| Report Coverage | Details |
| Growth Rate from 2024 to 2033 | CAGR of 6.40% |
| Global Market Size in 2023 | USD 16 Billion |
| Global Market Size by 2033 | USD 29.61 Billion |
| Europe Market Size in 2023 | USD 5.12 Billion |
| Europe Market Size by 2033 | USD 9.57 Billion |
| Base Year | 2023 |
| Forecast Period | 2024 to 2033 |
| Segments Covered | By Type, By Product, By Age Group, and By Distribution Channel |
| Regions Covered | North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa |
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Men Skin Care Products Market Dynamics
Drivers
The market is driven by various factors, including the expanding urban male population, a surge in disposable income, and a desire for a more youthful appearance. Men are becoming more discerning consumers, seeking products with natural ingredients and specific formulations catering to their skin types. The ease of access to these products through online platforms and the increasing popularity of men’s beauty and lifestyle blogs contribute to the upward trajectory of the market.
Opportunities
Opportunities abound in the Men’s Skin Care Products market, particularly in product innovation and customization. The introduction of multifunctional products, such as those combining skincare with sun protection or anti-aging benefits, presents avenues for growth. Targeting emerging markets and expanding product lines to include diverse demographics offer additional opportunities for market players.
Challenges
Despite the market’s growth, challenges exist, including overcoming traditional notions surrounding masculinity and beauty. Convincing a significant portion of the male population to adopt skincare routines remains a hurdle. Additionally, concerns related to product authenticity, quality, and the presence of harmful chemicals pose challenges for both consumers and industry players.
Regions Snapshot
The Men’s Skin Care Products market exhibits varying trends across regions. Developed regions, such as North America and Europe, have witnessed robust growth due to a higher level of awareness and acceptance of skincare among men. Emerging markets in Asia-Pacific, Latin America, and the Middle East show tremendous potential for expansion, driven by changing consumer attitudes and increasing disposable incomes.
Recent Developments
- In November 2023, Gillette Gaming introduced a brand-new, imaginative idea called Hit Reset with Gillette to uplift and motivate gamers and fans everywhere.
- In January 2023, on its UK website, Bulldog Skincare launched the debut of a new AI Skin Advisor that was created in collaboration with Revieve, a producer of digital brand experiences and self-diagnostic solutions. Bulldog Skincare hopes this new AI-powered selfie-analyzing experience will make the skincare process more exciting and approachable for males. In less than a minute, Bulldog’s AI complexion Advisor analyzes the user’s complexion to provide a customized skincare regimen and maintenance advice.
- In August 2022, The Blackstone Collection, a range of medical-grade cosmetics explicitly designed for male skin, was introduced by Solvaderm.
Men Skin Care Products Market Companies
- Procter & Gamble plc
- L’Oreal S.A
- Unilever PLC
- Clinique Laboratories
- Emani Limited
- Johnson & Johnson Services Inc.
- Aveda Corporation
- Maapilim Company
- Dr. Bronner’s Company
- Chattem Inc.
Segments Covered in the Report
By Type
- Synthetic
- Natural/ Organic/ Herbal
- Others
By Product
- Shave Care
- Cream & Moisturizers
- Sunscreen
- Cleansers & Face Wash
- Others
By Age Group
- Below 18
- 19 to 35
- 36 to 50
- Above 50
By Distribution Channel
- Supermarkets And Hypermarkets
- Convenience Stores
- Pharmacies
- E-Commerce
- Others
By Geography
- North America
- Europe
- Asia-Pacific
- Latin America
- Middle East and Africa
TABLE OF CONTENT
Chapter 1. Introduction
1.1. Research Objective
1.2. Scope of the Study
1.3. Definition
Chapter 2. Research Methodology (Premium Insights)
2.1. Research Approach
2.2. Data Sources
2.3. Assumptions & Limitations
Chapter 3. Executive Summary
3.1. Market Snapshot
Chapter 4. Market Variables and Scope
4.1. Introduction
4.2. Market Classification and Scope
4.3. Industry Value Chain Analysis
4.3.1. Raw Material Procurement Analysis
4.3.2. Sales and Distribution Channel Analysis
4.3.3. Downstream Buyer Analysis
Chapter 5. COVID 19 Impact on Men Skin Care Products Market
5.1. COVID-19 Landscape: Men Skin Care Products Industry Impact
5.2. COVID 19 – Impact Assessment for the Industry
5.3. COVID 19 Impact: Global Major Government Policy
5.4. Market Trends and Opportunities in the COVID-19 Landscape
Chapter 6. Market Dynamics Analysis and Trends
6.1. Market Dynamics
6.1.1. Market Drivers
6.1.2. Market Restraints
6.1.3. Market Opportunities
6.2. Porter’s Five Forces Analysis
6.2.1. Bargaining power of suppliers
6.2.2. Bargaining power of buyers
6.2.3. Threat of substitute
6.2.4. Threat of new entrants
6.2.5. Degree of competition
Chapter 7. Competitive Landscape
7.1.1. Company Market Share/Positioning Analysis
7.1.2. Key Strategies Adopted by Players
7.1.3. Vendor Landscape
7.1.3.1. List of Suppliers
7.1.3.2. List of Buyers
Chapter 8. Global Men Skin Care Products Market, By Type
8.1. Men Skin Care Products Market Revenue and Volume Forecast, by Type, 2024-2033
8.1.1. Synthetic
8.1.1.1. Market Revenue and Volume Forecast (2021-2033)
8.1.2. Natural/ Organic/ Herbal
8.1.2.1. Market Revenue and Volume Forecast (2021-2033)
8.1.3. Others
8.1.3.1. Market Revenue and Volume Forecast (2021-2033)
Chapter 9. Global Men Skin Care Products Market, By Product
9.1. Men Skin Care Products Market Revenue and Volume Forecast, by Product, 2024-2033
9.1.1. Shave Care
9.1.1.1. Market Revenue and Volume Forecast (2021-2033)
9.1.2. Cream & Moisturizers
9.1.2.1. Market Revenue and Volume Forecast (2021-2033)
9.1.3. Sunscreen
9.1.3.1. Market Revenue and Volume Forecast (2021-2033)
9.1.4. Cleansers & Face Wash
9.1.4.1. Market Revenue and Volume Forecast (2021-2033)
9.1.5. Others
9.1.5.1. Market Revenue and Volume Forecast (2021-2033)
Chapter 10. Global Men Skin Care Products Market, By Age Group
10.1. Men Skin Care Products Market Revenue and Volume Forecast, by Age Group, 2024-2033
10.1.1. Below 18
10.1.1.1. Market Revenue and Volume Forecast (2021-2033)
10.1.2. 19 to 35
10.1.2.1. Market Revenue and Volume Forecast (2021-2033)
10.1.3. 36 to 50
10.1.3.1. Market Revenue and Volume Forecast (2021-2033)
10.1.4. Above 50
10.1.4.1. Market Revenue and Volume Forecast (2021-2033)
Chapter 11. Global Men Skin Care Products Market, By Distribution Channel
11.1. Men Skin Care Products Market Revenue and Volume Forecast, by Distribution Channel, 2024-2033
11.1.1. Supermarkets And Hypermarkets
11.1.1.1. Market Revenue and Volume Forecast (2021-2033)
11.1.2. Convenience Stores
11.1.2.1. Market Revenue and Volume Forecast (2021-2033)
11.1.3. Pharmacies
11.1.3.1. Market Revenue and Volume Forecast (2021-2033)
11.1.4. E-Commerce
11.1.4.1. Market Revenue and Volume Forecast (2021-2033)
11.1.5. Others
11.1.5.1. Market Revenue and Volume Forecast (2021-2033)
Chapter 12. Global Men Skin Care Products Market, Regional Estimates and Trend Forecast
12.1. North America
12.1.1. Market Revenue and Volume Forecast, by Type (2021-2033)
12.1.2. Market Revenue and Volume Forecast, by Product (2021-2033)
12.1.3. Market Revenue and Volume Forecast, by Age Group (2021-2033)
12.1.4. Market Revenue and Volume Forecast, by Distribution Channel (2021-2033)
12.1.5. U.S.
12.1.5.1. Market Revenue and Volume Forecast, by Type (2021-2033)
12.1.5.2. Market Revenue and Volume Forecast, by Product (2021-2033)
12.1.5.3. Market Revenue and Volume Forecast, by Age Group (2021-2033)
12.1.5.4. Market Revenue and Volume Forecast, by Distribution Channel (2021-2033)
12.1.6. Rest of North America
12.1.6.1. Market Revenue and Volume Forecast, by Type (2021-2033)
12.1.6.2. Market Revenue and Volume Forecast, by Product (2021-2033)
12.1.6.3. Market Revenue and Volume Forecast, by Age Group (2021-2033)
12.1.6.4. Market Revenue and Volume Forecast, by Distribution Channel (2021-2033)
12.2. Europe
12.2.1. Market Revenue and Volume Forecast, by Type (2021-2033)
12.2.2. Market Revenue and Volume Forecast, by Product (2021-2033)
12.2.3. Market Revenue and Volume Forecast, by Age Group (2021-2033)
12.2.4. Market Revenue and Volume Forecast, by Distribution Channel (2021-2033)
12.2.5. UK
12.2.5.1. Market Revenue and Volume Forecast, by Type (2021-2033)
12.2.5.2. Market Revenue and Volume Forecast, by Product (2021-2033)
12.2.5.3. Market Revenue and Volume Forecast, by Age Group (2021-2033)
12.2.5.4. Market Revenue and Volume Forecast, by Distribution Channel (2021-2033)
12.2.6. Germany
12.2.6.1. Market Revenue and Volume Forecast, by Type (2021-2033)
12.2.6.2. Market Revenue and Volume Forecast, by Product (2021-2033)
12.2.6.3. Market Revenue and Volume Forecast, by Age Group (2021-2033)
12.2.6.4. Market Revenue and Volume Forecast, by Distribution Channel (2021-2033)
12.2.7. France
12.2.7.1. Market Revenue and Volume Forecast, by Type (2021-2033)
12.2.7.2. Market Revenue and Volume Forecast, by Product (2021-2033)
12.2.7.3. Market Revenue and Volume Forecast, by Age Group (2021-2033)
12.2.7.4. Market Revenue and Volume Forecast, by Distribution Channel (2021-2033)
12.2.8. Rest of Europe
12.2.8.1. Market Revenue and Volume Forecast, by Type (2021-2033)
12.2.8.2. Market Revenue and Volume Forecast, by Product (2021-2033)
12.2.8.3. Market Revenue and Volume Forecast, by Age Group (2021-2033)
12.2.8.4. Market Revenue and Volume Forecast, by Distribution Channel (2021-2033)
12.3. APAC
12.3.1. Market Revenue and Volume Forecast, by Type (2021-2033)
12.3.2. Market Revenue and Volume Forecast, by Product (2021-2033)
12.3.3. Market Revenue and Volume Forecast, by Age Group (2021-2033)
12.3.4. Market Revenue and Volume Forecast, by Distribution Channel (2021-2033)
12.3.5. India
12.3.5.1. Market Revenue and Volume Forecast, by Type (2021-2033)
12.3.5.2. Market Revenue and Volume Forecast, by Product (2021-2033)
12.3.5.3. Market Revenue and Volume Forecast, by Age Group (2021-2033)
12.3.5.4. Market Revenue and Volume Forecast, by Distribution Channel (2021-2033)
12.3.6. China
12.3.6.1. Market Revenue and Volume Forecast, by Type (2021-2033)
12.3.6.2. Market Revenue and Volume Forecast, by Product (2021-2033)
12.3.6.3. Market Revenue and Volume Forecast, by Age Group (2021-2033)
12.3.6.4. Market Revenue and Volume Forecast, by Distribution Channel (2021-2033)
12.3.7. Japan
12.3.7.1. Market Revenue and Volume Forecast, by Type (2021-2033)
12.3.7.2. Market Revenue and Volume Forecast, by Product (2021-2033)
12.3.7.3. Market Revenue and Volume Forecast, by Age Group (2021-2033)
12.3.7.4. Market Revenue and Volume Forecast, by Distribution Channel (2021-2033)
12.3.8. Rest of APAC
12.3.8.1. Market Revenue and Volume Forecast, by Type (2021-2033)
12.3.8.2. Market Revenue and Volume Forecast, by Product (2021-2033)
12.3.8.3. Market Revenue and Volume Forecast, by Age Group (2021-2033)
12.3.8.4. Market Revenue and Volume Forecast, by Distribution Channel (2021-2033)
12.4. MEA
12.4.1. Market Revenue and Volume Forecast, by Type (2021-2033)
12.4.2. Market Revenue and Volume Forecast, by Product (2021-2033)
12.4.3. Market Revenue and Volume Forecast, by Age Group (2021-2033)
12.4.4. Market Revenue and Volume Forecast, by Distribution Channel (2021-2033)
12.4.5. GCC
12.4.5.1. Market Revenue and Volume Forecast, by Type (2021-2033)
12.4.5.2. Market Revenue and Volume Forecast, by Product (2021-2033)
12.4.5.3. Market Revenue and Volume Forecast, by Age Group (2021-2033)
12.4.5.4. Market Revenue and Volume Forecast, by Distribution Channel (2021-2033)
12.4.6. North Africa
12.4.6.1. Market Revenue and Volume Forecast, by Type (2021-2033)
12.4.6.2. Market Revenue and Volume Forecast, by Product (2021-2033)
12.4.6.3. Market Revenue and Volume Forecast, by Age Group (2021-2033)
12.4.6.4. Market Revenue and Volume Forecast, by Distribution Channel (2021-2033)
12.4.7. South Africa
12.4.7.1. Market Revenue and Volume Forecast, by Type (2021-2033)
12.4.7.2. Market Revenue and Volume Forecast, by Product (2021-2033)
12.4.7.3. Market Revenue and Volume Forecast, by Age Group (2021-2033)
12.4.7.4. Market Revenue and Volume Forecast, by Distribution Channel (2021-2033)
12.4.8. Rest of MEA
12.4.8.1. Market Revenue and Volume Forecast, by Type (2021-2033)
12.4.8.2. Market Revenue and Volume Forecast, by Product (2021-2033)
12.4.8.3. Market Revenue and Volume Forecast, by Age Group (2021-2033)
12.4.8.4. Market Revenue and Volume Forecast, by Distribution Channel (2021-2033)
12.5. Latin America
12.5.1. Market Revenue and Volume Forecast, by Type (2021-2033)
12.5.2. Market Revenue and Volume Forecast, by Product (2021-2033)
12.5.3. Market Revenue and Volume Forecast, by Age Group (2021-2033)
12.5.4. Market Revenue and Volume Forecast, by Distribution Channel (2021-2033)
12.5.5. Brazil
12.5.5.1. Market Revenue and Volume Forecast, by Type (2021-2033)
12.5.5.2. Market Revenue and Volume Forecast, by Product (2021-2033)
12.5.5.3. Market Revenue and Volume Forecast, by Age Group (2021-2033)
12.5.5.4. Market Revenue and Volume Forecast, by Distribution Channel (2021-2033)
12.5.6. Rest of LATAM
12.5.6.1. Market Revenue and Volume Forecast, by Type (2021-2033)
12.5.6.2. Market Revenue and Volume Forecast, by Product (2021-2033)
12.5.6.3. Market Revenue and Volume Forecast, by Age Group (2021-2033)
12.5.6.4. Market Revenue and Volume Forecast, by Distribution Channel (2021-2033)
Chapter 13. Company Profiles
13.1. Procter & Gamble plc
13.1.1. Company Overview
13.1.2. Product Offerings
13.1.3. Financial Performance
13.1.4. Recent Initiatives
13.2. L’Oreal S.A
13.2.1. Company Overview
13.2.2. Product Offerings
13.2.3. Financial Performance
13.2.4. Recent Initiatives
13.3. Unilever PLC
13.3.1. Company Overview
13.3.2. Product Offerings
13.3.3. Financial Performance
13.3.4. Recent Initiatives
13.4. Clinique Laboratories
13.4.1. Company Overview
13.4.2. Product Offerings
13.4.3. Financial Performance
13.4.4. Recent Initiatives
13.5. Emani Limited
13.5.1. Company Overview
13.5.2. Product Offerings
13.5.3. Financial Performance
13.5.4. Recent Initiatives
13.6. Johnson & Johnson Services Inc.
13.6.1. Company Overview
13.6.2. Product Offerings
13.6.3. Financial Performance
13.6.4. Recent Initiatives
13.7. Aveda Corporation
13.7.1. Company Overview
13.7.2. Product Offerings
13.7.3. Financial Performance
13.7.4. Recent Initiatives
13.8. Maapilim Company
13.8.1. Company Overview
13.8.2. Product Offerings
13.8.3. Financial Performance
13.8.4. Recent Initiatives
13.9. Dr. Bronner’s Company
13.9.1. Company Overview
13.9.2. Product Offerings
13.9.3. Financial Performance
13.9.4. Recent Initiatives
13.10. Chattem Inc.
13.10.1. Company Overview
13.10.2. Product Offerings
13.10.3. Financial Performance
13.10.4. Recent Initiatives
Chapter 14. Research Methodology
14.1. Primary Research
14.2. Secondary Research
14.3. Assumptions
Chapter 15. Appendix
15.1. About Us
15.2. Glossary of Terms
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